Referd — Referral SDK Brand Identity for Developers

Referd is a developer-focused referral SDK designed to help mobile apps launch referral programs quickly and efficiently. The branding explores a dark, developer-first visual language inspired by coding syntax and modern tech products. The identity system combines bold gradients, minimal UI elements, and modular shapes to reflect speed, scalability, and simplicity. The project includes logo design, visual identity, UI concepts, marketing assets, and product interface explorations.

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Referd explores a developer-first visual identity for a lightweight referral SDK.

Built around clarity, bold gradients, and a minimal system designed for modern tech products.

If you’re building something exciting and need a strong brand to support it —
let’s collaborate.

Essam ElSaadany
Brand Designer & Art Director
Founder of Gurulla Studio

instagram: Essam Elsaadany Gurulla Studio
Linkedin: Essam Elsaadany Gurulla Studio

Website: Essam Elsaadany Gurulla Studio

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